Goal Derailment and Goal Persistence in Response to Honor Threats

In honor cultures, maintaining a positive moral reputation (e.g., being known as an honest person) is highly important, whereas in dignity self-respect competence and success) strongly emphasized. Depending on their cultural background, people respond differently to threats these two dimensions of honor. studies, we examined the effects morality-focused competence-focused people’s goal pursuit cultures (Turkey, Southern United States, Latinx) culture (Northern States). Study 1, Turkish participants were more likely reject qualified person partner future task if that threatened morality (vs. no-threat), even though this meant letting go winning award. Participants from U.S. groups, however, equally choose who gave them threatening neutral feedback. 2, persist subsequent after receiving threat no-threat). These results show responses are influenced by dominant values tools available potentially restore punishing offender vs. working hard different task). This research can have implications for multicultural contexts which conflicting goals such diverse work environments.